Lead creative ideation, art direction for individual brand development and vision for over fifty rising design talents in editorial and advertising campaigns from conception to delivery

DESIGN STUDIO ‘FASHION’ - Creative Direction, Art Direction and Branded Content Development - BFA UNDERGRADUATE - How does fashion make connections to the past for the future? What would a ‘fashion publication’ a narrative and market ready product, inspired by past fashion, art, historic editorial design, current culture, political climate and digital intelligence? 

The first steps of this Creative Project typically formalize ideas into concepts by following these steps:

Refine and defining the idea: Students make sure there is clarity in demographics and who the market is linked to what the understanding the big idea is.

Developing a strong concept: Students turn the idea into a coherent, actionable plan, often using further brainstorming/sketching of ideas inspired by reading, lectures and historical fashion systems

Articulating the concept: Rooted in creative design precedent and articulation the concept is guided during studio iteration to asure communication the vision, messaging, and key required elements of the project.

Creating a visual representation: They use sketches,, storyboards, or other visual aids to bring the concept to life with a connection to suggested wireframes

Presenting the concept and lion share of work: Students meet with me before they present the polished finish product for final feedback, with revisions and finally getting approval to move forward with the project. to go to print or live

Throughout this process, as the Design Studio Leader I make sure that the concept aligns with the values, goals, and target demographic they have originally sought.

EE PROFESSIONAL STUDIES - Fashion Business - A focused study in using fashion historical information to build engaging creative content, presentation research and digital journalism to request for proposal for fashion industry professionals

Defining the theme: Choose a specific theme that the exhibition will explore, such as the history of a particular designer, a cultural movement, or a specific material.

Researching: Conduct research and gather information on a theme, including relevant fashion designers, pieces, and time periods.

Outlining the exhibition: Create a comprehensive outline of the exhibition, including the number of pieces to be displayed, their arrangement, and any accompanying text or multimedia elements.

Research assigned venue: Take into consideration factors such as space and lighting.

Outline a pitch for a first proposal: the theme, research, exhibition structure and any other relevant information.

Throughout this process, it is important to be organized, detail-oriented, and able to clearly communicate your vision for the exhibition.

FASHION TRENDS - PROFESSIONAL STUDIES- Fashion Business - A focused study of fashion market , leading to the development of tear sheet fashion information for digital sources to off body styling