Creative Ideation and Art Direction

In my role as an educator in creative ideation and art direction, I guide the development of creative vision for over fifty emerging design undergraduates in editorial and advertising campaigns, overseeing the entire process from conceptualization to final execution. This includes fostering a clear and cohesive narrative that aligns with brand identity, the target demographic, and the broader cultural and fashion landscape.

Design Studio 'Fashion' - Integrated Studio II (BFA Undergraduate)

The ‘Design Studio 'Fashion' course challenges students to explore how fashion connects the past to the future. It asks them to conceive a fashion publication as a narrative and market-ready product, drawing inspiration from historical fashion, art, editorial design, current culture, political discourse, and digital intelligence. The course structure encourages a process-driven approach:

Refining the Idea: Students begin by sharpening their concept, ensuring clarity in their understanding of the target demographic and the overarching creative idea.

Developing a Strong Concept: Through research, lectures, and discussions on historic fashion systems, students transform their ideas into actionable plans using sketches and brainstorming sessions.

Articulating the Vision: The concept is iterated within the studio, drawing on precedent in creative design to ensure the vision and messaging are clearly communicated.

Visual Representation: Students employ storyboards, sketches, and wireframes to give form to their ideas, bridging the conceptual with the tangible.

Final Presentation: After multiple rounds of feedback, students present a polished final product, ready for approval and potential publication.

Throughout, I ensure that the projects remain aligned with both the conceptual intent and market goals of the students.

Fashion History - 'Worth to Westwood' (Professional Studies)

This Fashion History course, a requirement for the Certificate in Fashion Business and Fashion Design, focuses on how historical fashion knowledge informs modern creative content, digital journalism, and professional proposals in the industry.

Theme Development: Students select a thematic focus—whether it's the legacy of a specific designer, a cultural movement, or material innovation.

Research: Students conduct rigorous research, assembling key data points on fashion designers, historical periods, and relevant objects.

Exhibition Planning: The course culminates in the development of an exhibition proposal for White Cube- Bermondsey, London, requiring students to outline an exhibition with detailed attention to spatial considerations, exhibition flow and historical education goals. This process underscores the importance of research-driven creative work, linking historical insight to contemporary presentation.

Fashion Trends - Fashion Business and Design

In this course, students engage in a focused study of fashion markets, honing their ability to develop tare-sheet-style fashion information for digital platforms and off-body styling. This course emphasizes the practical skills needed to analyze market trends and create content that is both visually compelling and market-responsive.