Reimagining Advertising for a target demographic all original art direction and photography leading to brand placement within the volume

Students research the target audience: Gather information about the demographics, interests, and behaviors of the target audience to better understand their needs and preferences.

Study at an introductory level advertising strategies to see what has worked for them and what has not

Review the existing campaign: Assess the strengths and weaknesses of the current campaign and identify areas for improvement.

Develop a concept: Brainstorm ideas that will resonate with the target audience and set the campaign apart from the past .

Create a visual narrative: Use visual elements such as images, graphics, and typography to tell a story and convey the brand's message.

Experiment with new media: Consider incorporating new technologies and platforms, such as social media influencer campaigns.

Test print and refine the campaign graphics: Before final print work in studio to refine the campaign, make any necessary adjustments.

Continuously evaluate and iterate: the campaign's placement and make changes as needed to ensure it remains effective and relevant