CREATIVE DIRECTION for BRANDED CONTENT
In Studio and during the creative process students define the brand's goals: Clarify the objective of the film and how it aligns with the brand's overall marketing strategy.
Re-visit the research the target audience: recall the frame of preferences, lifestyle, and values to create a film that resonates with them.
Develop a concept through storyboarding and mood board: Create a unique and engaging concept that showcases the fashion products and appeals to the target audience.
Determine the tone and style: Decide on the tone and style of the film, taking into consideration the brand's image and the target audience's preferences.
Plan the visuals: Outline the visual elements of the film, including location, wardrobe, makeup, lighting, and camera angles.
Choose the music: Non vocal or lyric students select music that complements the visuals and reinforces the film's tone and mood.
Present a rough cut: Present a short that embody the brand's image
Direct the shoot: Lead the film shoot, making sure the visuals and pacing meet the goals and vision for the film.
Edit the film: Work with a video editor to craft the final cut of the film, incorporating music, sound effects, and post-production effects as needed.
Evaluate and refine: Review the final product and make any necessary adjustments to ensure it meets the brand's goals and resonates with the target audience.